You can conduct a One on One Sort with physical cards or with an online tool, and the observer will be able to ask questions as they feel the need. ![]() ![]() One on One Card Sorting gives participants the opportunity to think aloud as they categorize your content, which in turn will allow you a better understanding of their thought processes-and even their reactions. One on One Card Sorting is a method involving two people, as the name implies: a participant and a facilitator, either yourself or someone you’ve assigned the task to. This method is particularly useful if you already have your categories (which can often happen if you’re designing the site layout for an already existing website) but want to know how your target market understands each label.Ī combination of both Open and Closed Card Sorting can be very useful.
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